Building Customers-Driven Business
I’ll start with some key points that will enable your organization’s customer care work to become valued and considered critical to driving growth. . The work must rise above the fray of being defined by problem solving or chasing survey scores. The following 5 Customer Leadership Competencies clarify the enabler of embedding these competencies into the organization. They define leadership behavior of world-class organizations focused on customers and employees. And they impact how these organizations decide to grow, how they lead in unison, how they identify and resolve issues, and how they collectively build a ‘one-company’ experience. 1: Honor and Manage customers as assets Know the growth or loss of customers and care about the “Why?” The goal here is to align leaders to make a defining performance metric – the growth or loss of your customer base. Customer Asset Measurement is about knowing what customers actually did to impact business growth or...