Business Management,Finance &Tax

Values-based leadership (VBL) is based on core values, setting the foundation of how everyone in a company will engage and creating an expectation that the leader always operates for the greater good of all. The idea is that the leader has a well-developed character that establishes an environment of mutual respect, fairness, and trust, at a minimum. VBL serves as the guiding force to create a healthy company culture. It all starts with the leader. Here are a few key highlights for anyone considering a values-based leadership model for an organization. THE ATTRIBUTES OF VALUES-BASED LEADERSHIP Four basic attributes create the character of a values-based leader: self-reflection, grace, agility, and influencing responsibility. Each of these attributes has various components. Self-reflection:  The components of self-reflection are Honesty:  Uncovering your strengths, embracing your weaknesses Authenticity:  Saying and doing what you mean, leading by example

In layman’s terms, a  balanced scorecard  is a set of quantitative metrics that a company can track and report on, hopefully to all employees. Simply put, a balanced scorecard provides a snapshot of the performance of a company (or individual, department, or business unit) compared to its objectives. Firms that select the right metrics to measure and effectively communicate those metrics reinforce their organizational line of sight between the organization’s purpose, values, vision, and strategic plan. Under this system, daily operations are clearly connected to programs and services that themselves ultimately link to long-term goals. Measuring, tracking, and communicating performance goals on an organizational level, as well as the employee level, reinforces this mutual commitment. The balanced scorecard allows managers to look at the business from four important perspectives. (See the exhibit “The Balanced Scorecard Links Performance Measures.”) It provides answers to fo

The Battle for Attention: Introduction Startups with a strong social media presence understand that it takes more than a funny cat meme or inspirational Facebook post to get customers. In a world where over  30,000,000 Facebook messages  are created every single minute, startups face an uphill battle in the search for potential customers, funders, and advocates. Getting the right attention, at a high enough level, is harder than it looks – but lead generation can be developed as a strategic way to solve that problem. While increasing their social media audience is an important goal of most businesses, it usually isn’t the primary goal. Most businesses, especially startups, use social media because they want to make more money. Why Lead Generation on Social is Critical. A lead is someone who has expressed interest in your business .An example could be online A lead is not a customer yet, but they are on the path to becoming one.Leads are high-value marketing tar